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Übersetzung für "About Us page and" im DeutschÜbersetzung im Kontext von „About Us page and“ in Englisch-Deutsch von Reverso Context: If you would like to find out more please visit the About Us page. Mar 6, - This Pin was discovered by Philipp Erck. Discover (and save!) your own Pins on Pinterest. In this showcase we showcase inspiring examples of well-defined employee team web pages, providing a starting point for brainstorming your.
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We hate SPAM and promise to keep your email address safe. Get started. Every story needs a protagonist, and so does every About Us page.
In some cases, that might be you or your founding team. In others, you might treat your business as its own character with a distinct story. Either way, stories are all about representing change —starting in one place and ending up in another—which is something your About Us page should also do as visitors scroll through it.
Hit these points and you should have the structure for a story not necessarily the copy you'll use that you can incorporate into your About Us page narrative.
However, a story is just the start. If transparency might strengthen your brand, your About Us page is a good opportunity to summarize your supply chain, how your business works, and relate that back to the mission that drives you.
This is often accomplished with an illustration that presents your business model in an easy-to-digest manner, like this one used by Taaluma Totes that explains how they source materials for their products and how donations help support the country of origin.
Source: Taaluma Totes. There are a variety of ways to integrate social proof into your About Us page, from embedding Instagram galleries of customer content to featuring the logos of publications that have covered you to highlighting a quote you lifted from a customer review.
Press mentions, awards, and other wins are common examples of milestones that can be used to help tell the middle of your story. Source: Cotopaxi.
Consider the stats you can use to make a point about your company mission or quantify your impact as a business to include on your About Us page.
Source: Merit. Putting a face to your brand helps to humanize it, communicate your company culture, and shine a light on the people who power your business.
Even if you only highlight the founders, your About Us page can be a chance to build your personal brand and share how your story and experience makes you and your company a good fit to serve your market.
Source: Death Wish Coffee. Use short and punchy sentences to explain complex products and ideas in a way that isn't patronizing, but rather, is empathetic.
Instead of following the classic "About Us" script and writing a few paragraphs about the company's mission and origins, try something different -- there are plenty of ways to make your brand more compelling to someone who doesn't know about you.
Take Moz, for example. A lot has happened since it was founded in , so the company chose to share those milestones using a fun and clean design that incorporates clear headers, concise blurbs, and little graphics to break up the text.
We especially love the humble references to how Moz received funding, how it switched its brand positioning -- and most importantly, how it switched back to its original model.
This speaks volumes to the value honesty and humbleness can play to your customers. Don't be afraid to talk about your ups and downs; your customers will trust what you say that much more.
Nonetheless, the ingenuity she brings to the company isn't lost on her website's "About Me" page. Being a data-driven professional, Aja knows her own clients as a freelance writer and strategist don't just want to see what she's written -- they want to see how her content has performed.
With that in mind, her "About Me" page tells a story of her career growth, which peaks -- no pun intended -- at an impressive line graph showing the result of an SEO strategy she implemented for the HubSpot Blog.
The graph's sharp decline at September simply indicates when she stopped collecting data. Following the impressive chart, Aja closes out her about page with a personal note on what she does in her spare time -- always a good way to humanize yourself in the eyes of your potential customers.
Yes, this post is about, well, "About Us" pages. But sometimes, you don't always need to wait for users to get there in order to make a statement.
That's part of breaking the mold to showcase your company's personality. That's exactly what Cultivated Wit -- a creative agency and media company -- does, with both an edgy name and an incredibly fun story told through video and parallax scrolling Below is the actual "About Us" page, which is a gem once you get there.
But it's great to see a company embrace its own brand of quirk throughout the site. Even if you have a dedicated "About Us" page, there are plenty of ways to creatively showcase your company's personality throughout your entire website.
And yeah, that's harder than filling a stock "About Us" template -- but it can have a significant payoff for your brand.
Kero One is a hip-hop artist and DJ from San Francisco, and his "About Me" page carries a valuable lesson to personal brands who cater to more than one audience -- especially if those audiences speak different languages.
Kero One's story starts at his childhood, when he was six years old and first discovered a passion for hip-hop. Knowing how old and genuine his love for the genre is adds tremendous value to his own music in the eyes of his listeners.
While this entrepreneur's childhood interests help to deepen his audience, the second screenshot below helps Kero One widen it.
Accommodating these Southeast Asian audiences makes his brand more inclusive of all the audiences he identifies with. Nike might seem like a company that's too big to inspire smaller businesses.
You might even wonder if Nike even still has an "About Us" page. As a matter of fact, it does, and it hasn't forgotten the company's roots.
Nike began on the campus of the University of Oregon by the hand of the college's track coach, Bill Bowerman. And even though he no longer works at the company, one of his beloved quotes still brands the bottom of Nike's "About Us" page below: "If you have a body, you are an athlete.
This bold sentence, referenced by the asterisked "Athlete" in the words right above it, sheds important light on Nike's audience.
The brand may be big today, but Nike is all about the rising stars -- who Nike depends on to, according to the rest of its "About Us" page, "expand human potential.
The takeaway for marketers? Know your audience, and make it obvious to that audience the instant they read about you on your website. Here's another instance where any area of your website -- not just the "About Us" page -- is an opportunity to break the mold.
Many companies add just a simple mission statement or company profile, but people often don't want to ready a wall of text explaining what you do.
So, Refinery29 broke it down to convey the intangible qualities that are tough to include in a basic "About Us" page.
Although Refinery29 does introduce its page with a description of its business, its goes out on a bang -- four bangs, to be exact.
The organization is on a "mission," sure, but there's also an "essence" of Refinery29, a "promise" it keeps, and a "vibe" it gives off.
These aren't company traits you'd think to include when starting out, but they're what your customers often make gut decisions on when buying.
This professional YouTube content creator has an eclectic collection of videos related to technology and culture, and expresses that diversity all over her "About Me" page.
In addition to the vibrant self-portrait at the top of the page, Sara's first sentence tells you just how many people subscribe to her channel: , This is an important number to know for her potential video advertisers and collaborators who want to know how much exposure they'd get by working with her or advertising on her channel.
The colored tiles lining the page -- starting with the red one, as shown below -- also do a terrific job segmenting her work by the types of projects she takes up and for whom she's done them.
That Intel logo in the second photo of Sara, below, is sure to turn some visitors' heads as they're perusing her website. There's a reason why these examples are exceptional -- "About Us" pages aren't always the most riveting parts of a company's website.
In fact, they often look like an afterthought. But even if you don't have budget for juicy graphics, video, or parallax scrolling, there are other ways to make your "About Us" page unexpected with the copy alone.
Marie Catrib's is a restaurant, so you might think their "About Us" page would be your typical "here's how we started, here's what we believe in, and here's our food" story.
Marie Catrib's "About Us" page does tells us that -- but it does so in an unconventional way. Immediately, the user's eyes are drawn to a header that says, "It's okay to make a mess, experiments can lead to beautiful things.
But next comes the story about the owner, which starts in an unexpected way -- "It's hard to imagine, but at one time Marie was banned from the family kitchen.
So, how will you use copy to really draw readers in? It's amazing what impression you can make on site visitors just by creatively telling your story with words alone.
This branding expert does two things super well on his about page: He takes his work seriously, but doesn't take himself too seriously.
Marketers know there's value to keeping a casual tone in the content they create, but in order to attract customers, you need to prove you have discipline and integrity.
That's a tough balance to get right. Marc Ensign nails that balance between friendly and formal with a confident opening statement, followed by an amusing smiley photo of himself to set an inviting tone.
What's the difference between "average" marketing and lovable marketing? It's the difference between creating generic webpages that provide great information, but in a straightforward, black-and-white kind of way -- versus creating webpages that provide great information and are infused with color, personality, and stay true to a company's unique brand voice.
When you create lovable marketing, you can start a movement of brand evangelists and advocates who will help you grow. Where does this fit into a company's "About Us" page?
The folks at Bulldog, a men's skincare company that was named for the colloquial "man's best friend" -- a dog -- could have typed up a few paragraphs about where the brand came from and how they were one of the first in the space to redefine and eliminate stereotypes around men's grooming.
But that text alone would have been a bit, well, average. Instead, the "About Us" page is pithy, colorful, and leads with the lovable mug of an adorable bulldog -- fitting the name and the brand.
And it states the purpose of the products -- to help customers from waking up with the admittedly adorable wrinkly face you see when you visit Bulldog's website.
Play on your own words -- it's okay to have fun and pun with your brand, as it helps to inject personality and humor into your "About Us" page.
It primes visitors for a story in a way that makes them immediately feel something. That's how you create memorable, lovable marketing.
One minute of video is worth 1. James McQuivey. But what about audio and visual, too, all combined with a really cool story? Well, that's one way to tell your story in an engaging way -- through multimedia.
Doomtree is built on a bit of an innovative concept: That a group of talented artists can each have thriving solo careers, but can still come together on a regular basis to create great music.
It's not a band -- it's a crew. It's an unconventional concept with an equally interesting backstory that "started as a mess of friends in Minneapolis, fooling around after school, trying to make music without reading the manual.
As you scroll down, users are treated to even more interaction with the crew's tracks and music videos.
That makes sense, because it gives visitors an instant sample of Doomtree's product. What's more, the entire "About Us" page is responsive, including the video.
That's important -- not only because it offers site visitors a great mobile experience, but also for Google search ranking -- especially now that such mobile usage has surpassed desktop.
Bold Xchange's About Us page starts with a story of the co-founder's initial inspiration for starting the company: "That summer, the two opened up to friends and family about doing what feels right despite obstacles that tell you to do otherwise.
The About Us page continues in story-format and is separated into three sections: "be bold", "stay bold", and "share bold".
Along with a moving origin story, the page has a sleek design, with a red-and-black color scheme and authentic images to support each of the three sections.
What I like best about this About Us page is that it doesn't focus on what the company sells — instead, it uses the space to showcase the company's ultimate mission.
When creating your own About Us page, consider how you might draw visitors in with an inspiring message upfront.
Ceros' About Us page is interactive and engaging. As you scroll, the text slowly moves up the page, with bold — and humorous — statistics, like "4 beers on tap".
Additionally, Ceros' uses images of their impressive, unique office space to further personalize the page.
No number of words could hope to tell one of their potential clients nearly as much as these pictures can.
The magical visuals and overall simple look and feel makes this About Us page one of our top picks. His website is light, easy to read, and filled with inspiring quotes and photos of his labors of love.
The son of a Librarian and a Researcher. It also goes on to tell you how he and his family survived Hurricane Andrew and how his sister was born that night.
LessFilms is a video production company based in Florida with clients and team members all over the world.
No problem — the page also features useful links to her social media pages, as well as her online shop. Their goal is to break the cycle of extreme poverty by empowering local artisans in Thailand to earn a stable income.
Because as much as you love good design and inspiring illustrations, you also want to meet the people that curate all the content for you.
Nathan Strandberg and Katie Kirk are doing what makes them happy, and this is obvious throughout their page. As you scroll down, you discover what Lonely Planet stands for, and their visual aid offers a preview of their services.
While he proudly states the companies he has worked for IKEA is just one of the bigger names to pop up he does so in a manner that is not boastful.
It is a global movement of more than 7 million people that are campaigning for a better world, where human rights are central. Filled with quotes, videos, and testimonials, their page makes you believe that you can hope for a better world.A lot has happened since it was founded inso the company chose to share those milestones using a fun and clean design that Free Halloween Slots Games clear headers, concise blurbs, and little Tischtennis Leipzig Live to break up the text. Thanks for that. Here's another instance where any area of your website -- not just the "About Us" page -- is an opportunity to break the mold. Thanks man. Does it have an impressive history of growth and achievement? 5/20/ · The main purpose of your About Us page is to give your visitors a glimpse into who you are as a person or a business (or sometimes both). As users discover your brand, they need to distinguish. When creating a website, the About Us page is one of the first supporting pages you'll likely design for your website, regardless of the industry you're in. They may go by different labels—“About”, “Story”, “Mission”—but these types of pages generally serve the same key purpose: to be the go-to page for a brand to say, “This is who we are.”. This About Us page from Alfred takes the latter approach by keeping their margins wide and open, making for a clean, minimal and relaxing page design. This design also happens to centrally align its type, something which is usually considered a bit of a rule breaker, but in this case, with this small amount of type and clean design, it works perfectly. This "about us page" starts with an introduction, showcases a few samples of their work and colorful cartoons of their team, then concludes with a call-to-action and contact form. There are no frills or fuss, just a simple, creative representation of the team's culture and skill set. Your "About Us" page is one of the most important pages on your website, and it needs to be well crafted. This profile also happens to be one of the most commonly overlooked pages, which is why you should make it stand out. Take a look at About Us page by the yoga mat company Form. Two short paragraphs clearly define what the brand is all about – product design, sustainability, and performance. Telling a story on your About Us page is a great way to build trust with your potential customer.